Why create online videos about science?

1. Reach the public: A compelling YouTube series is the best way for scientific organizations to reach millions of viewers directly, especially if they want to reach younger audiences. YouTube is the second-largest search engine on the Internet (after Google), and receives billions of views each month. Online video will account for 80% of Internet traffic by 2018. To remain competitive, every organization’s communication strategy must move beyond the press release and into the world of online video.

2. Media value: The value of positive media coverage can be enormous. In 2014, a Reactions episode on the chemistry of bacon's aroma was featured on the Today Show, which has an audience of more than 4 million. 30 seconds on the Today Show has a media value of almost $500,000 (the approximate cost of running an ad spot on the Today Show). Explainr’s video series have the potential to generate millions of dollars in media value at a comparably modest cost.

3. Drive your social media strategy: In 2015, video became the most shared content on Facebook, overtaking photos, links and status updates. A great video series can become the heart of an organization’s social media strategy, fueling growth on Facebook, YouTube, Twitter and other social networks. 

4. Revenue: Through sponsorships, merchandise and other content, Explainr’s series products offer organizations a chance to create a new, revenue-generating media brands.

5. Save costs on video production: Creating a video production team is a resource-intensive endeavor. It takes years to create a video studio, build a video team and develop online video expertise. Working with Explainr is a cost-effective way to start producing compelling video series right away.

6. Social impact: America ranks 25th in math and 17th in science when compared to other countries on international assessments. Fortunately, education channels like ASAPScience, Vsauce and Reactions are reaching massive, engaged audiences. Explainr’s online video series can excite the public about science, technology, engineering, math (STEM) and the humanities, inspiring the next generation to pursue careers in these fields.